Software and Support Media GmbH

Description

Improving user experience for multiple brands

My Role

UIUX Designer
Product Owner (Conference website)

Team

Luca Stringhetti - Frontend Developer
Ron Shekel- Product manager

Tools

Figma, Miro

Background

Software and Support runs a series of conferences targeting tech professionals across Europe. The existing website had a fragmented user journey scattered ticket pages, buried program info, and an inconsistent blog layout.

I led the redesign to streamline booking flows, enhance event discovery, and build trust through clear information architecture. The redesign involved modernizing the site’s visual system, restructuring navigation, and introducing modular components that could scale across multiple locations and event types