As the first touchpoint for users exploring our conference content, the Program Page plays a vital role in both engagement and conversion. Our challenge was to design a unified, visually engaging conference experience that aligns with our platform’s existing UI while offering a frictionless journey for both ticket-holders and new users.

The goal was to create a modern, conversion-driven interface that reflects our evolving brand identity, particularly as seen in the Player and Native App Program screens. My focus was to develop a shared Sub-Navigation style and adaptable layout that could extend across both product and marketing environments  ensuring visual harmony and reinforcing user trust.By streamlining content and refining interaction patterns, the new design encourages exploration, communicates value clearly, and supports higher conversion rates for users who have yet to secure a ticket.

The Information & FAQ page is often overlooked but for our conferences, it plays a key role in setting expectations, easing anxieties, and reinforcing brand trust. My challenge was to redesign this page to be both visually engaging and deeply informative, while aligning with the design system we are creating.

This wasn’t just about layout it was about experience. The new design uses iconography, illustration, and structured content blocks to guide users through logistics, onsite tips, and ticketing information in an intuitive, emotionally supportive way. It adapts flexibly across different conference brands while keeping a consistent tone and experience.To maximize visibility and usefulness, we also planned for the FAQ page to be accessible via three distinct entry points: a unique section on the global site, a localized section on each location's landing page, and within the ticket shop (onsite and online).
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This ensured the content was discoverable wherever users might need clarity most.By transforming the FAQ into a fully branded, multi-context experience, we created a page that doesn’t just answer questions but builds trust and confidence throughout the user journey.

With thousands of monthly readers across the platform, the blog served as a key content and engagement channel. However, the experience was inconsistent across page types and cluttered with unnecessary UI elements, reducing content visibility and overall usability.

My team was tasked with redesigning the blog experience across three core templates the main blog index, category pages, and individual article views. The goal was to deliver a clean, content-forward layout that prioritized readability, discoverability, and engagement.

A modular and responsive layout system was developed to create visual consistency across all devices and use cases. The redesign introduced several key improvements:

I was tasked with designing a Content module that helps users justify attending our event to their manager. It includes a pre-written approval email that users can copy or customise. This is  useful for increasing conversions among users who are interested but need to secure budget or time off.