Overview
Client Dorm is a free Customer Relationship Management (CRM) tool dedicated to optimizing sales processes and enhancing customer relationships. Alongside its primary focus on sales improvement, the platform offers employee activity tracking.
It serves as a centralized hub for managing customer data, empowering businesses to forge personalized client connections, leading to heightened satisfaction and loyalty.
The Challenge
User Guidance & Content
- Poor website structure and text content for user guidance
- Limited Call to Action on the Home Page
- Lack of Social Proof and Stats showcasing the company's reputation.
User Experience Challenges
- Non clickable logo
- Inconsistent Font Usage and improper line spacing.
- Over 50% website abandonment rate.
- Â Inconsistent Spacing in Nav Bar Headings.
Functionality & Interface Consistency
- Limited functionality
- Dashboard lack visual appeal and vibrancy
- Footer lacks alignment and inconsistent font sizes
- Limited User Engagement.
User Interview
We conducted interview with some of the users of the crm website to understand their pain-points. Here are some of the insights we got
- Inconsistent User Experiences: Users interact differently with the system, indicating a need for a more adaptable UI.
- Data Management Needs: Effective customer data and review management requires a robust system.
- Mixed User Feedback: User satisfaction is mixed, necessitating interface and design improvements.
- Navigation Challenges: Simplify dashboard and employee management navigation.
- Actionable Insights: Optimize data tracking for better decision-making.
- Mobile-First Focus: Prioritize mobile accessibility for seamless use on all devices.
- Performance Optimization: Enhance performance with large datasets to boost user satisfaction.
Sitemap
We conducted interview with some of the users of the crm website to understand their pain-points. Here are some of the insights we got
